Friday, February 13, 2009

M.A.C Cosmetics, V Magazine, and Frocks Unite!

(NEW YORK) A Barbie fashion show just days away...A M.A.C collection inspired by Hello appears childhood icons are abounding this season. Last night at John Demsey and Stephen Gan's M.A.C and V fête, the Sanrio kitty was all grown up. Shirtless model men in Hello Kitty heads served drinks (avec the hard stuff!) to guests, who gathered around a center display of Hello Kitty-inspired looks by designers from ThreeAsFour to Hervé Leger to Marchesa.

"We were always struck by the utilitarian yet frivolous nature of Hello Kitty's clothing, so what we wanted to do was create a jumpsuit, but do it in a luxury French fabric, and so that's kind of how we came to it," said Ruffian Brian Wolk, whose jumpsuit will (along with the rest of the looks), be auctioned off on eBay to benefit the Museum at the Fashion Institute of Technology. "She's a modern girl, but she has great taste." Claude Morais admitted that he was helped by his Hello Kitty-loving nieces and added, "When we started researching and looking at it, I thought of her as a little preschool girl in a jumpsuit or a jumper, so we went from there and decided to make it modern and grown up."

Yigal Azrouel took a more scandalous approach to the cartoon: "For me, I thought it would be something more sexy, more kind of rock and roll...the dress is a beaded leather dress mixed with fabric on top," he explained. "I'm inspired by New York, I like things to be more punk."

"M.A.C has always worked with iconic beauties from its beginnings 25 years ago, having worked with all the celebrities in the Glam campaign and all the icons from Liza Minnelli to being backstage on the fashion catwalk," said Demsey. "There's a Hello Kitty fashion phenomenon all over the world, and we thought it was such a great opportunity to give you something that was fun and fashionable and girlish and naughty, all at the same time."

While chicettes from Lindsay Price to Ciara (and even an appearance by the new Sean Avery, Philadelphia Eagles linebacker-cum-ELLE intern Stewart Bradley) checked out the looks, Catherine Malandrino posed in front of her ruffled creation. "It's shocking pink, because I love the idea that Hello Kitty has grown up," she said. "She's not a little girl anymore." Indeed.


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