Wednesday, October 28, 2009

Mary-Kate & Ashley Have done It Again...

The Olsen sisters already a fashion line at Walmart that has been doing exceeding well along with their two high end lines, Elizabeth & James and The Row, but alas they have done it again. Mega moguls Mary-Kate and Ashley have created a line for middle America's teenager at JC Penney called Olsenboye. I have been and always will be a JCP boy, that is when I am not playing around in Macy's Herald Square. Most recently to get consumers hyped up about the whole line ice cream trucks have been parked around the city's hottest neighborhoods such as Herald Square and Soho passing out ice cream and balloons while the garments are up for purchase. The line will be available in sizes 0 to 15 and priced from $20-$50. According to Ashley “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices." Well said Miss NYU, well said.

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