Friday, July 17, 2009

Get Out of Town & Country

One of the country's oldest and most boring magazines geared towards the upper class portion of Americans is rumored to be folding due to the fact that the "big guys" at Hearst magazine are fishing for a new editor-in-chief.

Since its inception in 1846, Town&Country has been one of old media's most iconic titles. What began as a relatively straightforward chronicle of the upper class has evolved into a general-interest book focused on lifestyle under the leadership of Fiori, who was named editor-in-chief in May 1993. Prior to arriving at Hearst, she spent 14 years as executive vice president and editorial director at American Express Publishing Corporation, overseeing all editorial operations for Travel & Leisure, Food & Wine and Departures.

During her tenure at Town&Country, Fiori has courted a younger set of readers with in-depth coverage of beauty, travel, fashion, politics, and social issues. She grew the brand by launching Town&Country Travel and Town&Country Weddings in 2003. One of of the most prominent philanthropists in New York, Fiori served as a founding co-chairperson of UNICEF's Snowflake Project. In 2007, Fiori was awarded the prestigious Matrix Award for magazine journalism by Women in Communications, Inc.. She is reputed to be a formidable businesswoman and personally responsible for relationships with many of Town&Country's core advertisers.

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