Wednesday, November 18, 2009

Zac Posen Is Crossing the Bridge Market

Z Spoke is the name of Zac Posen’s new line launching at Saks Fifth Avenue and will be available this spring. Look for a price point of $78 and above. There will be 60 pieces intended for the sportswear market.

According to Posen, “To me, it’s more appropriate to build a whole brand and collection around this price point. Chic sportswear should be at this price point. Designer dresses and cocktail pieces should be at a more expensive price point.” The inspiration is much more LES than UES as Zac had pics of Nike Dunks and Travis Bickle on his inspiration board.

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