MAKE-UP, photographers, stylists, design innovation, knackered editors and an army of leggy models: all things we associate with London Fashion Week. Safety isn't high on the list for most of us - but it is something Premier Model Management is taking very seriously this year.
They have created the Model Safety Pack - aimed at the agency's newest young models - to ensure their charges remain safe, secure and hit the ground running when attending the shows. The pack contains tips and contact details for safe travel in London, addresses and contact details for an array of emergencies, aswell as a loaned pay-as-you-go SIM card and handset.
"The Model Safety Pocket Pack is designed to make London Fashion Week safe and easy for our working models," Carole White, Premier's managing director, told VOGUE.COM. "With so many models working in London - and many coming from overseas for the first time - we felt we needed to create something for our models to help them keep safe and well during the busy week."
The girls were also supplied with a base in central London, nutritious meals and a 24 hour helpline manned by Premier staff to ensure their week went without a hitch.